Ehime prefecture & Matsuyama city guide
Ehime, in Shikoku, is a land of calm and maritime culture
Festival & events in Ehime and Matsuyama
Niihama Taiko Matsuri
新居浜太鼓祭り
Autumn festival featuring massive taiko drums and decorated floats, a dynamic spectacle
Uwajima Tōgyū Matsuri
宇和島闘牛祭り
A unique festival celebrating bullfighting, a symbol of strength and tradition
Dōgo Onsen Natsu Matsuri
道後温泉夏祭り
Summer festival with performances, dances, and local food at the famous hot spring
Best things to do in Ehime and Matsuyama
Dōgo Onsen
道後温泉
One of Japan’s oldest hot springs, famous for its historic ambiance
Matsuyama-jō
松山城
An original hilltop castle offering stunning views of the city
Shimanami Kaidō
しまなみ海道
A breathtaking cycling route connecting the islands of the Seto Inland Sea
Ōyamazumi-jinja
大山祇神社
A historic shrine known for its collection of ancient armor and treasures
Ehime and Matsuyama typical foods
Tai Meshi
鯛めし
Rice with fresh sea bream, served sashimi-style or cooked
Jakoten
じゃこ天
Fried fish cake made from minced small fish, a Shikoku specialty
Ehime and Matsuyama local souvenirs
Mikan
みかん
Ehime oranges in the form of juices, sweets, and jellies. Mikan are famous for their sweetness
Imabari Taoru
今治タオル
High quality, soft and absorbent towels, produced in Imabari city
Jakoten Sunakku
じゃこ天スナック
Packaged versions of the famous fried fish, ideal as a snack to take home
Dōgo Onsen Nyūyoku-zai
道後温泉入浴剤
Bath salts inspired by the famous Dōgo hot springs, perfect for a relaxing experience at home
Ehime prefecture nearby destinations
Cities
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Towns & more
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Matsuyama city transportation guide
Access to Matsuyama
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Moving within the city
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Bike rentals
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From Tōkyō to Matsuyama
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Matsuyama 1 day itinerary
Morning
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Afternoon
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